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The
scenario goes like this: your customer is standing in your place
of business looking at the floral choices. The arrangements in
the special case, with pretty vases and professional
arrangements are their first choice, but the price is so high
and they just don’t have room to add one more generic,
garage-clutter vase, that they will never use again, to their
storage room when the flowers are gone. Your customer settles
for loose-cut flowers, takes them home, puts water in their
favorite vase and drops the flowers in. They try moving them
around but it doesn’t seem to do much; the flowers always flop
to the sides and just never look as good as a professionally
designed bouquet.
Your
Options?
First, you could tape the vase, but this takes a lot of time and
doesn't allow the flowers to be removed from the vase so the
water can be changed.
Second, you
could have a loose arrangement and just weave the flowers in the vase.
Of course it will take a lot of talent and many more flowers to
offer support in the arrangement. Furthermore, as soon as
these flowers are transported, the original design will be lost.
Finally there is a third choice! Not since the invention
of the vase has there been a floral advancement with more market
potential than this. Introducing the "Perfect Bouquet®",
the unique solution to the public's desire for professional
floral arrangements with the portability of loose-cut flowers.

The
Perfect Bouquet®
offers
defining support for securing bouquet flowers perfectly in their
intended, designed positions. This unique system allows floral
designers the freedom to create completely self-contained,
portable, professional bouquets... bouquets that will maintain
their designed integrity while being transported to their
destination vase/containers.
Customers love this new floral cage
product for two very important reasons. Portability and
convenience is obviously the first revolutionary benefit. The
second reason is that floral cage arrangements have the
potential of living longer than traditionally designed
bouquets. Yes... its true! Increased life span is
due to the Perfect Bouquets'®
unique ability to be periodically lifted out of their
vases/containers, again, without altering their fully designed
appearances, for the purpose of changing their water,
replenishing floral food and re-cutting the base of the
bouquets' stems. This periodic change of water, re-cutting of
stems and addition of a new packet of floral food allows the
floral heads to drink the maximum amount of clean, nutritionally
charged water, greatly increasing Perfect Bouquets'®
longevity over traditionally designed floral bouquets.
If
clients choose to buy a generic vase, with their order,
designers now have a choice to build the bouquet in a Perfect
Bouquet floral cage or, use the same old technique as before
(see photo/right).
1.
The first vase; notice the clear water that every designer would
love to send out with each and every new designer bouquet.
After all, it's your shop's good name on these bouquets and how
long they last effects your reorders (customer satisfaction
equals company growth).
2.
The middle vase is more realistic as to the level of silt a
newly created arrangement contains. The water, in this vase,
was remnant after a very seasoned designer was careful to follow
designer standards and, with his hands, wipe each stem before
placing it in the bouquet. After completion he lifted this
newly created bouquet out of the vase and this was the level of
silt remaining. See the debris both floating and settling at
the base of the vase? This debris will quickly rot and not only
infect the flowers with bacteria, it will also become a level of
consistency, like gelatin, which will speed the clogging process
of each stem in the bouquet.
3.
The vase on the far right is the kind of water that customers
end up with, at the end of their bouquet's life. It is easy to
see one of the factors shortening a bouquet's life, the silt and
rotting bacterial water that Perfect Bouquets do not have to
endure.
Bouquet
Construction... Fast, Easy and Designer Portable
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